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The Thursday Conversation: Entrepreneur Cohort

The Organized Brand® - Carving out a unique space for your business

What makes your business truly special and unique? Looking too much at your competition? Define six key pillars of your brand so that you can stand out from the crowd and focus on who you are serving and what they are looking for.

Victoria Vitarelli is the founder of V dot V Marketing, LLC. She is a Brand Strategist & fractional Chief Marketing Officer for small and medium-sized businesses and marketing career coach. Victoria works with technology driven and health and wellness businesses as their “part-time” Chief Marketing Officer. She helps businesses create their marketing and brand strategy as well as build and train their team. She is also the creator of The Organized Brand® which helps businesses define who they are so they communicate what they are - more competitively.

Victoria has made her mark by helping companies innovate and evolve. From MasterCard “Priceless” to Univision Deportes, the New York Jets, and a SaaS-based healthcare tech pioneer, she has been asked to re-imagine, transform, extend, and build brands and teams from the ground up with remarkable success. Victoria lives in Madison with her husband Tyler and two children, CJ (13) & Margaret (10).